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Bevel

What is the most underrated cosmetic enhancement? Glasses.

Think about it: millions of people wear glasses and yet most only have one pair, perhaps with a sunglass alternate. And yet, most people wear their glasses day in day out, in the office, while working out, at a black-tie affair, and while just flopped on the couch watching television.

Richard Mewha and Rick Nelson think about this a lot, which makes sense as they’re in the eyewear business and founded their own eye frame company, bevel, in 1999. They’re committed to making eyewear as essential to personal style and self-esteem as apparel or cosmetics. After all, while wearing prescription lenses corrects an optical need, it also brings attention to a primary asset: the face. Eyeglasses are universal, not gender specific, easy to maintain, and play a crucial role in our lives and daily discourse.

During the 1990s, Richard and Rick were colleagues at the optical shop of aspen (OSA) and began seeking out one anothers’ advice and relying on each other as sounding boards. Their professional friendship seemed unlikely aside from their name, on the surface they appeared to have little in common.

Richard, with the easy demeanor of the international traveler, is English, loves living in New York City, and enjoys independent music and film and classic literature. Rick, meanwhile, is a clean-cut all-American, born, raised and still residing in suburban Kansas City, having learned the fundamentals of the eyewear business working behind the counter of his fathers optical shop.

The two recognized their differences would be a strength in establishing a business together. Through his work with OSA and Alain Mikli before that, Richard was confident his modern, minimalist design esthetic would appeal to customers. Both men were determined to create a company that opticians would enjoy dealing with. By establishing the headquarters in Kansas City, Rick knew he could find employees with the Midwestern warmth and sensibility to ensure outstanding customer service.

While Richard focuses on design, keeping up with the cultural zeitgeist, esthetic trends and opportunities for international growth, Rick ensures that all other facets of the business are running smoothly. Neither wants the brand to be the coolest or hottest or most recognizable. Instead they’re committed to maintaining a classic but minimalist esthetic, using truly high-quality materials with Japanese production, and constantly seeking innovation so glasses look, fit, and perform better.

Through it all they strive to meet their ultimate goal: to help people feel good about themselves by making them look great. If everyone wore Bevel frames, the world would definitely be a better-looking place in more ways than one.


Acetate Collection

Unlike most of the industry, bevel uses a high-quality acetate produced in Japan that is less prone to distortion and needing adjustments. The frame is hand polished, creating a rich luster. The Bevel color range is a carefully chosen to flatter a range of skin tones.

Bevel was the first to introduce BetaPlast – a beta titanium core with an acetate overlay. In 2010, we have managed to improve on that design by using a milled titanium, combined with acetate to make a more robust, but equally striking design.

Titan Collection

Bevel milled pure titanium offers the highest the lightest weight yet strongest frame possible so the glasses are secure and comfortable. The eyepiece is a single construction with no soldering for a modern, clean design. At Bevel, three individual coats of paint are applied to the frame, a very time consuming and costly process that produces exceptional color.

Design

While performing a function by correcting vision, glasses should make a person look good to others and feel better about themselves. That is fundamental at Bevel, and why colors are carefully crafted to flatter skin tones, silhouettes are nuanced to suit facial shapes, and frames are designed to fit properly and maintain their form.

Innovation

Part of the challenge, and reward, in designing a product is improving the look, function or wearability of an object. Bevel has a 10-year record of innovation, from launching the first frames in milled titanium to introducing a BetaPlast, the acetate-and-titanium combination. Bevel’s latest advancement is a betahinge.

Exclusivity

Bevel manufacturers a relatively limited quantity of frames, so customers are assured a distinctive pair of glasses. The collection is sold through only authorized, independent leading opticians.

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Testimonials

R.J. Veal

A very friendly reception and efficient examination. I bought some nice spectacles for a reasonable price.

P. Ord

Loftus Optical did a first class examination and I am highly satisfied with my glasses.

Katie

Very helpful staff.

John Mark Dorgan

The staff are excellent at their job, very friendly. I was able to get or buy a pair of glasses for a reasonable price as I am unemployed. The service from the staff was outstanding. They also gave me great advice on my eyesight. I would be more than happy to use Loftus Optical again in the future.

Pam Bennett

Loftus Optical is a great example of a community-based business going the extra mile for its customers.

David B. Welford

The service I received was very good, both from the Optician and reception. Everything was fully explained in an easy to stand language.

Doreen Stimson

A very good service. Time and care was taken with my examination. It is also nice to have an Opticians within walking distance.

Mrs L. Rex

I called in as I was passing and was offered a test there and then which was great. The test was thorough and explained at each stage. I got a very good discount on my glasses and they were ready within the time stated. On collection they checked for fit and comfort and made some minor alterations which was brilliant. A first class service, I recommend them wholeheartedly. Lucky Loftus, top notch Opticians.

Phyllis Chadwick

I was very happy with the service I received, my new glasses are great and I would recommend Loftus Optical to friends and family. John and the girls were very friendly and made me feel very welcome.

Ian Scott

I was very pleased with the service I received and the very professional examination and would recommend you to anyone. Thank you.

Anonymous

I was very happy with my test. Excellent.

Mrs Bell

I liked the personal touch. While waiting for my husband who couldn’t drive at the time, I was given a nice cup of tea both times, even though the receptionists were busy. They were both friendly and cheerful.

Keith Atterley

Very friendly, helpful and professional service. I will use again and have recommended others already to Loftus Optical.

Kathleen Harland

I was happy with the service and it is good to have an Optician in the town and I hope it is successful.

Anonymous

I found the staff very pleasant and also thought they were very smart. The place was very clean and tidy. This is something I noticed straight away.

J.R. Hoggarth

The staff are very polite and helpful. The examination was very thorough and my new glasses were ready in 5 working days.

Mr & Mrs Lightbody

We were both extremely pleased with our treatment and the resulting spectacles. We would both be delighted to continue dealing with Loftus Optical providing the Optician does not change. He was the one who impressed us as he listened and took his time in dealing with us. Reception/back up staff were caring and friendly. Well done.

Anonymous

The service here is far better than the larger Opticians. I will not be going back to Specsavers.

Mrs T. Bailey

I would recommend Loftus Optical to anyone. I had a thorough eye examination and everyone there was very helpful, even when I had a problem after I had my glasses. I had more tests to get it sorted and there is a good aftercare service at no cost to you. Very happy.

F. Hodgson

I would like to say your practice is excellent. I would advise anyone to come to you. Good luck.

Mr J. Toulson

Because you are local I was able to arrange an appointment which fitted in with my work schedule. I prefer to give my custom to a Loftus shop. Lovely to see a new business in the town. Hope you do well.

Anonymous

A very friendly and thorough examination, better than I had ever had before, with excelled professional treatment.

Anonymous

Very thorough examination, friendly staff and very helpful.

S. Spooner

A friendly, efficient service.

M. Szutrak

I was extremely satisfied with my visit to the Optician. He was very thorough with my examination. I will definitely use him again. My glasses are perfect.

G.M. Westlake

I would thoroughly recommend Loftus Optical, excellent service particularly with aged relatives who needed a domiciliary eye test.

Tom Porter

A great service geared to customer needs in a welcoming and friendly environment. Eye examinations are carried out in a timely and professional manner. A personal service that cannot be matched by larger chains. Well done!

Mrs Denise E. Nesbitt

I am a keen supporter of local businesses, so when I needed new glasses I called in to Loftus Optical, whilst I had a recent prescription the fact that Loftus Optical was on my doorstep meant my glasses would be ready sooner. The prescription I had in my possession had been carried out in what I felt was a hurried manner. Loftus Optical checked my eyes thoroughly and the suggestions made regarding my new glasses meant I could have the rimless range I had wanted but had been told previously that they were unsuitable for my prescription. I felt the time and care I received (on New Years Eve as well) was excellent and I was thoroughly impressed with the subsequent phone calls and follow-up to ensure my glasses were in store in a matter of days. I feel Loftus Optical is an asset to our High Street and surrounding villages. I would highly recommend the friendly, informed, efficient service to all who may need the service of an Optician in the near future.

Belinda Dobson

I received a thorough eye examination and was dealt with by welcoming staff. If people want a price competitive and friendly service then they should look no further!

Janice Bailes

I used Loftus Optical as they are easy to get to with being in my village. I was very pleased with the service I received.

Donald Rose

I highly recommend Loftus Optical for all your spectacle and eye sight needs. The service is excellent and professional and deserves the support of Loftus residents.

Mrs C. Ryder

When I needed an eye test recently I decided to go to Loftus Optical because I like to use the local businesses as much as possible. I was very pleased with the service I received; all the staff are friendly, welcoming and approachable. The eye examination was very thorough, all the procedures were explained and I was satisfied with the advice I was given. If I have a problem with my eyes or glasses at any time I will have no qualms about popping in for advice. I would be happy to recommended Mr John Prouse at Loftus Optical to anyone needing an eye examination.

Mr Trevor Wilkinson

I first came to Loftus Optical to assist with my mothers appointment and whilst there I was impressed with the service. I was not too happy with my own optician so I was more than happy to transfer my custom. This is a decision that I have not regretted.

Anonymous

I was made to feel very welcome. It was such a pleasant experience; I would gladly go every week!!

Mrs Margaret Whitehead

Wonderful to have expert optical advice in East Cleveland and aftercare. Professional to the point my eyes were scanned at James Cook within two weeks, on the recommendation by John Prouse that the scan was needed. The scan showed up Macular Degeneration just as John Prouse predicted. Although in early stages this will prove to help with my treatment.

Violet Dales

I was very pleased with the service I received and it is good to know you don’t have to go out of your own town to get this good service.

Brain P

I was thoroughly satisfied with the friendly and courteous service received and would recommend the practice and I will return there when I need another eye test or more glasses.

Barry Scollett

I was very pleased with the service at Loftus Optical and would certainly use them again.

Anonymous

Overall a very good service, better than Specsavers.

S. Steyert

Friendly, efficient, polite, helpful. Would definitely recommend to family and friends. 100% satisfied.

Terry Ord

Loftus Optical’s the place to go. Get your eye test from a No 1 bro. Choose your frames from a big display – and the two pretty girls will wish you “good day”.”

Anonymous

The service I received from Loftus Optical was excellent from both receptionist and Optician. They were both very helpful. There were plenty of frames to choose from and the prices were very reasonable. I have and would recommend Loftus Optical to both family and friends and plus it is on our door step for the people of Loftus. Thank you again.