Privacy Policy – Loftus Optical

Last updated: March 2026

  1. Who We Are

Loftus Optical is an independent opticians practice providing eye care services, glasses, and related products.

Business name: Loftus Optical
Address: 24 Zetland Road, Loftus, TS13 4PW
Email: contactus@loftusoptical.co.uk
Telephone: 01287 644 211

We are the data controller responsible for your personal data.

  1. What Information We Collect

We may collect and process the following types of personal data:

Information you provide directly:
Name
Email address
Phone number
Address
Appointment details
Any information submitted via contact forms

Health-related information:
Eye health records
Prescription details

This is classified as special category data under UK GDPR and is handled with extra care.

Automatically collected data:
When you visit our website, we may collect:
IP address
Device type
Browser type
Pages visited
Time spent on pages

  1. How We Use Your Information

We use your data to:
Book and manage appointments
Provide eye care services
Contact you regarding your care or enquiries
Send reminders such as eye test recalls
Improve our website and services
Deliver relevant advertising

  1. Marketing and Advertising

We may use your data for marketing purposes, including:
Sending emails or SMS if you have opted in
Showing relevant adverts on platforms such as Facebook and Google

We may use tools such as Facebook Pixel and Google Ads or Google Analytics. These tools may track your activity on our website and help us show relevant adverts.

You can control advertising preferences through your Facebook and Google account settings.

  1. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:
Consent for marketing communications
Contract to provide services you request
Legal obligation for maintaining medical records
Legitimate interests to improve our services and marketing

  1. How We Store Your Data

Your data is stored securely and only accessed by authorised personnel.

We retain medical records in line with legal requirements and keep contact details only as long as necessary.

  1. Sharing Your Data

We do not sell your data.

We may share your data with:
NHS or healthcare providers where applicable
Optical laboratories to manufacture lenses
IT and software providers
Marketing platforms such as Facebook and Google

All third parties are required to protect your data.

  1. Cookies

Our website uses cookies to improve user experience, track website performance, and support advertising campaigns.

You can control cookies through your browser settings.

  1. Your Rights

Under UK GDPR, you have the right to:
Access your personal data
Correct inaccurate data
Request deletion
Restrict processing
Object to marketing
Request data portability

To exercise your rights, contact john@prouseandco.com

  1. Data Security

We take appropriate security measures to protect your data, including secure systems, restricted access, and staff training.

  1. Third Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

  1. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website.

  1. Contact Us

Loftus Optical
24 Zetland Road
Loftus
TS13 4PW

Email: contactus@loftusoptical.co.uk
Telephone: 01287 644 211